Big al’s block party

Unwell partnered with the Boston Red Sox and took over Lansdowne Street for a five-stop bar crawl where each bar was branded to feature the network’s top podcasts with hosts Hallie Batcheldor, Grace O’Malley, Alex Cooper, Harry Jowsey, and Kendall Vertes. Big Al's Block Party was the ultimate Unwell experience with giveaways, live music, carnival games and more all within the shadow of the Green Monster.

With our team out of office at the start of the project, I stepped up to lead weekly planning meetings with the Red Sox and restaurant group. I selected carnival games for the public Lansdowne Street footprint, coordinated custom sticker packs, developed giveaway concepts including a bag charm and gumball machine, and programmed the photo booth for attendee data capture. I also coordinated the shipping of two life-size horses and built out individualized itineraries and maps for each talent. On event day, I set up and styled five bars, each branded for a specific drink and talent member, complete with posters and Unwell Hydration flavors. I escorted Grace and her sister onto the field for the first pitch, and closed things out by MC'ing Grace on stage to hype the crowd and announce giveaways.

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